Product Management
Product management is becoming increasingly complex and critical to the successful launch of products, platforms and applications. Customer-centric product definition, a structured methodology to define the roadmap, and agile development to iteratively launch features are critical success factors for today's product manager.
At Innovecture we have worked with many organizations across multiple industry domains to successfully launch digital products. We have also coached client team members to become successful product managers. Our Product Management services are designed to partner with our clients at every stage of the product lifecycle to ensure a successful product launch.
Product Incubation
Our product managers work with marketing and strategic planning teams to interact closely with the customers to get a deeper understanding of customer needs. We use different tools and techniques to conduct customer surveys, do quick proofs of concept, conduct experiments and usability workshops. Our objectives in this phase are to define a product value proposition and customer segment in order to refine the business model.
Product Definition
We create a product backlog which includes the features, associated business value and risks. We conduct various workshops with different stakeholder teams to balance the product definition and ensure alignment toward business goals and metrics. Our strategy frameworks, such as INVistra, and our expertise in product management help us create an effective product backlog. The second deliverable in this stage is the product roadmap, which includes MVPs and various feature launches to provide incremental value to the business at an accelerated time to market.
Product Development
Our product managers work in a client-defined agile methodology to ensure that they facilitate effective communication among the different teams, including the technical teams, during the product development phase. We have also coached our clients to adopt the best agile methodologies and product management processes. We ensure that metrics are captured and reported to various stakeholders at regular intervals to ensure a transparent flow of information.
CASE STUDIES
Insurance
Digital Transformation
