Case Studies

Architecture & Design: Social Commerce Case Studies

Business Context

  • The Client is a Fortune 100 Financial services company
  • Business wanted to launch a new site for merchants to offer digital coupons to consumers
  • The marketing team wanted to leverage Facebook presence for merchants and consumers


  • Created a platform architecture for the digital coupon platforms with multiple integrations including Facebook
  • Designed the platform for administrators, merchants, and consumers
  • Defined logical architecture and technical architecture
  • Coordinated with infrastructure, security and networking teams to create the infrastructure

Technologies Used

  • TOGAF and MDA
  • Websphere, J2EE, SOA, MQ, UDB
  • Intel, RH Linux
  • Facebook, FirstData, SMS


  • Created a new platform for new business model
  • Launched the administrator’s site for the US market
  • Provided administrators the ability to enter/manage deals
  • Created the infrastructure for the test environment in 1 week